alexander fredés shades of nature: /ʃ'eɪd/

different shades,

different feelings,

different approaches,

different message.

praise for alexander

I worked with Alexander on many projects while I was employed as a journalist and copywriter at Byråladan Reklam AB in Gothenburg, Sweden. He was well liked at work by both his colleagues and managers due to his versatile talents within graphic design, his social skills and the ease with which he entered different projects that required collaboration and new challenges. Alexander is open, ambitious, honest, and intelligent and probably above all, an enormously talented graphic designer.

Anna Cohen

senior Consultant, GCI Stockholm.

Alexander’s ability to create the most fantastic designs from my strange ideas never ceases to amaze me. With his analytical nature and ability to truly listen, his artistic capacity and careful professionalism, Alexander has always delivered results beyond my expectations. He brings his many years of experience to everything he does.. That’s why when I need results that are highly aesthetic, professional and functional, Alexander is the first person I turn to. He always listens to my fuzzy thoughts with patience, and helps me to give them structure and realize them simply and easily.. He is a very considerate person and possesses a high level of emotional and intellectual intelligence that makes him a pleasure to work with.

Estanislao Chapel,

Gentenova Body & Mind.

Alexander was my direct contact when I started as a graphic designer in Stockholm. I had just arrived in a new country and Alexander made me build the bridge between Brazilian and Swedish design. Alexander's design is simple, beautiful and direct and in few months he become a role model to me. Nowadays I have the pleasure of working again with Alex, relying on his design eye when I need advice in various projects. Alexander has also developed his photographic artistry to a level where photography and design can't exist for themselves anymore. I can highly recommend Alexander to any kind of work that requires a good knowledge of the world, a perfect sense of design and balance and an eye for what is clean and beautiful that will work best for your product.

Juliana Wiklund,

photographer/creative director
morethanwords.se

“It is my pleasure to recommend Alexander. He is a very creative and broadminded designer with capacity in literarily all aspects of visual communication. He is timely and very thorough in all his work and puts pride in keeping time-plans and budgets. Last but not least, Alexander is a really nice person that has the ability to work in any constellation or group.”

Thomas Ahlerup

Practice Director Financial Communication

Hill + Knowlton Strategies

May 14, 2010

/ʃ'eɪd/

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